Tag Archives: Pharrell Williams

Sew 332 – Valuing textile waste

Stan wears upcycledClothing that is no longer being worn represents an incredible textile resource that could be fully recycled if we lived in a circular economy and re-used resources rather than burying them in landfill.

Some commercial recycling processes are being developed as The Guardian reported in this article about a Swedish company producing recycled cotton, and other examples include the Pharrell William’s inspired RAW for the Oceans denim made from recycled ocean plastic.

Hopefully the business opportunities in large-scale recycling of the 69.7 million tonnes of fibre apparel consumed every year will emerge in future –  but in the meantime there are micro-opportunities for individual upcycling to create unique #selfstyle clothing to suit one’s own budget and shape.  Continue reading

Sew 158 – Stretch the imagination

upcycled tights to scarf and top to skirtEvery day we eat and we dress. We know fresh, varied, nutritious meals enable us to survive and thrive as human beings but the recent series The Men Who Made Us Fat unmasked the shocking truth about our consumption habits. We are over fed while under nourished. This British documentary by Jacques Peretti exposes how corporations devise tactics to sell us more and more unhealthy addictive processed food. Two-thirds of us are overweight and at risk of chronic diseases. This downward spiral of socially irresponsible businesses exploiting human weaknesses and addictions for commercial gain is disturbing. 

In the same way our food intake is manipulated by commercial interests, our clothing wants are too. We allow ourselves to be victims of fashion trends, constantly feeling the need to have the latest greatest so we keep up with the Jones and look sharp. Yet we often feel dissatisfied and need to shop for more.

The extent of clothing waste in the name of fashion is astounding, and my Sew it Again project is a simple effort to demonstrate what we can do as individuals to reuse existing natural fibre clothing. Used clothing is not waste – it is resource that can be harvested and reused in imaginative and creative ways when you have the skills and allow time and space to do so. Continue reading