Tag Archives: The Men Who Made Us Spend

Sew 199 – Coffee dyed crochet

Dyeing with coffee groundsWe humans are autonomous, we make our own decisions, or so we think. Watch this documentary The Men Who Made Us Spend to learn how our ‘free choice’ is easily manipulated so a few makes lots of money while our environment is junked with unnecessary resource use and waste.

Investigative journalist Jacques Peretti explains how planned obsolescence, the organised creation of dissatisfaction and computer-aided design have cultivated competitive consumerism throughout capitalist society.

The documentary includes an economist saying change during the past two decades has seen the average American’s clothing consumption double from 34 pieces of apparel per year to 67 – equating to a brand new item of clothing coming into their wardrobe every 5.4 days. Once the garments are no longer ‘socially valuable’ they either go into the waste stream or the global apparel trade.  Continue reading