Tag Archives: Virgin Australia

Sew 293 – Reshaping for a fresh look

Shannon wears upcycledI flew to Sydney today and was surprised to see an advertisement for Pfaff sewing machines right up front in the Virgin Australia’s in-flight magazine Voyeur. Sewing is a happening thing.

Just as there’s resurgent interest in home-cooking and baking,  crafts such as knitting, crochet and home-sewing are coming into the frame because people enjoy being resourceful and making things for themselves if they have time available.

Sew it Again is a 365-day project demonstrating how to use simple sewing techniques to refashion clothing that already exists but is not being worn as is.

Every day this year, I am posting an upcycled outfit here on sewitagain.com – with all the upcycles easily viewed via pinterest with postings also at facebook.com/textilebeat and twitter.com/textilebeat

Last week I spent a day upcycling with fashion and textile students at Fairholme College in Toowoomba, and Sew 293 is a Year 11 product. This look was created from an unworn cotton knit jumper and a cotton shirt from my accumulated op-shop pile and the students then used their creativity to turn it into something to suit their style. They reshaped the hem of the jumper, cutting along the zigzag open-stitch pattern then sewing across the cut hemline to stop it from fraying. The jumper offcut became a headband. For the skirt, they reshaped the bottom portion of the shirt, taking it in at the sides and turning into a short-sculptured look that utilised the existing hem. A fabulous result, modelled by Shannon.

Fairholme College Year 11s upcycle

Sew 247 – Restyling existing garments

Snip and tuck to upcycle silkThere’s always great reading in Virgin Australia’s Voyeur magazine. The September issue is particularly relevant considering this eco-social Sew it Again project I’m undertaking in 2014 to repurpose natural fibre clothing for sustainable and ethical reasons.

The conscious consumption article Label Conscious by Clare Press outlines the reasons why many are rethinking the way we engage with our clothes since the Bangladesh factory disaster last year exposed nasty secrets associated with cheap fast fashion.

Press writes: “By definition fashion is built on the new, but even by its own standards change has been dizzying. Over the past five years we’ve seen a revolution in the way clothes are made, marketed and sold … Designers are producing more collections more quickly and the high street is knocking them off like never before … All this adds up to greater demand for and consumption of fashion at both the luxury and budget ends.”  Continue reading